Relaunching Acoustic Content
Relaunching Acoustic Content
(previously Watson Content Hub)
(previously Watson Content Hub)
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Acoustic Content was built to help marketers quickly adapt to ever-emerging digital channels while also providing support for their core channels. The strategy for growing the business wasn't clearly defined or articulated across the organization.
Acoustic Content was built to help marketers quickly adapt to ever-emerging digital channels while also providing support for their core channels. The strategy for growing the business wasn't clearly defined or articulated across the organization.
My work resulted in:
My work resulted in:
10x
10x
Projected revenue growth over two years
3x
3x
Increase in largest ACV signed
1st
1st
Successful cross-sell path from Acoustic Content into other solutions
How?
How?
Understanding Your Team
Understanding Your Team
Identified skill sets of team members and applied them to strategic projects that also would ensure the best chance of success and revenue growth
Removed organizational barriers by restructuring development teams to be focused around capabilities that needed to be built rather than by product
Building the Best Strategy
Building the Best Strategy
Developed differentiated positioning that fit with company aspirations, addressed pain points with products currently in market, and aligned with product strengths
Revamped pricing and packaging to encourage cross-selling both into Acoustic Content and into other products in the portfolio
Positioning for Growth
Positioning for Growth
Reacted quickly to changing market dynamics by introducing a promotion that highlighted our product's strengths within a week of the COVID-19 shutdown
Optimized cross-sell revenue by A/B testing messaging across other portfolio products
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